OK Go makes another great video for “End Love”

I love OK Go. I like their music. But I love their videos.

One might have thought that their very popular treadmill video would be a one-hit-wonder, never to be outdone. (Not me, of course. I never doubted them for a second.) But they followed that up with their amazing Rube Goldberg Machine video.

Well, they’ve done it again with another amazing video for their song "End Love", which is about the end of a relationship.

The video uses widely varying speeds to compress and expand time throughout. And it’s one single camera shot! Yikes! At one point they compress 24 hours into only 1/2 second and at another point they stretch 1/2 second into 16 seconds.

The video, which runs 4 minutes and 30 seconds, includes a total of 18 hours of the band members performing and 192 hours of the LA skyline at the very end.

The amount of planning that went into this video boggles the mind. This means that the band members had to performs parts of their song very slowly and parts of it very fast so that when the video is compressed/expanded it will fit into the final real-time version of the song. Plus, it has a goose.

One last thing before you watch the video. OK Go is running a contest on Facebook for this video. Download the video for free, then upload it to your Facebook page and get your friends to comment on it. The Facebook user with the most comments in two weeks wins.

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