Toy Fair 2010, The Good, The Bad, and the Ugly

TV Hat
TV Hat being worn by one of the girls in their booth at Toy Fair

We made our annual trek to New York City this past Sunday to attend Toy Fair. We saw lots of very cool things, many toys that are not a good fit for Dave’s Cool Toys, some toys that I don’t quite get, and some that never should have seen the light of day. I also saw some "must have’s", which we’ll be carrying in the near future.

One item we saw that I think fits into the "really?" category is the "TV Hat". Also, apparently, called the "As Seen On TV Hat". This is a visor that you wear. You put your iPod Touch, or iPhone into the far end of the huge visor, turn it on, put the TV Hat on your head, and watch movies through the Magnification Lens positioned in front of the iPod.

OK. As I see it, there are several problems with this device. The first and most obvious is you look like a dork wearing it. The second, is it doesn’t seem to stay on your head right. Third, the magnifying lens didn’t seem to work very well. Fourth, why do you need it? It’s not like watching an iPod is that much work. And the visor covers your field of view, so you can’t really do anything while you’re watching it. As you can see in the picture of the girl selling them at Toy Fair, she is supporting it while simultaneously holding the part around her head taut, indicating that it really doesn’t even fit right. It also seems a little too difficult to get set up and get your iPod or iPhone back out to use it.

TV Hat
The inside workings of the TV Hat showing
the Magnifying Lens.

The instruction sheet for the TV Had says "Do not use this viewing device if you are subject to claustrophobia, panic in tight spaces, have spinal or neck injuries, or with heavy phones". It also warns "Do no use while driving, bicycling, running, or in motion". "…discontinue use if you experience neck fatigue, blurry vision, or any discomfort". "Prolonged use may cause fatigue".

The TV Hat retails for $19.95, so at least you won’t go broke buying one.

The TV Hat did have one suggested use that might be worth it. It might be useful for video producers for use with a video camera monitor in bright sunlight when you can’t see the camera viewer. I’m not sure how you would use your iPod for that, but if you can get it to work, it might be useful for that.

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