Dave’s Cool Toys Blog

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More Piano Fun, this time in Stockholm

October 8th, 2009

Can you make people healthier by making it fun? Volkswagen teamed up with ad agency DDB for an experiment they call the Fun Theory. Overnight, they transformed a subway stairway into a piano, ala the FAO Schwarz Big Piano. The results were a great video of people enjoying taking the stairs. They also claim that it increased stair usage by 66 percent. I suspect that our customers already knew this.


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