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A Rainbow In Your Hand Flipbook. Absolutely amazing!

March 30th, 2010


My friend, Rich, recently alerted me to the coolest flipbook he found on the web. I loved it and had to have one for myself, but they were only available from one website in Japan. Since Dave’s Cool Toys only sells toys that I think are very cool, I imported the flipbook from Japan and as near as I can tell, we are the only place in the US that they are currently available.

Masashi Kawamura
Rainbow in Your Hand Flipbook

The flipbook is called Rainbow in Your Hand. Most flipbooks create the illusion of a little movie when you flip them. Rainbow in Your Hand instead creates the 3-D illusion of a rainbow floating above the book when you flip it.

Each page is printed front and back with the visible color spectrum on a black background. When you flip it as shown in the photo, the flipping pages with the image of the spectrum are what creates the illusion as they fly past.

It’s very creative and was the brainchild of Masashi Kawamura, a Japanese art director. He created it as a personal project. Rainbow in Your Hand also won the NY Art Directors Club Silver Cube award.

It seems that Rainbow in Your Hand works best against a black background as shown in the photo. I’ll get a video up on YouTube as soon as I can shoot it.

Posted in Comment from Dave, Dave's Cool Toys information, Flipbooks, Fun Stuff, Toys

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